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Marketing Agency Contract Template for Belgium

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Key Requirements PROMPT example:

Marketing Agency Contract

"I need a Marketing Agency Contract for my Belgium-based tech startup, focusing on digital marketing services including social media management and online advertising, with strict data protection clauses and the ability to service clients across the EU starting March 2025."

Document background
The Marketing Agency Contract is essential for businesses engaging external marketing expertise in Belgium. This document is specifically designed to comply with Belgian commercial law and EU regulations, including GDPR and advertising standards. It's typically used when a company wants to formalize a relationship with a marketing agency for services such as advertising, digital marketing, brand management, or campaign execution. The contract addresses crucial aspects such as service scope, deliverables, IP rights, data protection, and performance metrics, while incorporating specific Belgian legal requirements for commercial agreements. It's particularly important for establishing clear responsibilities, protecting both parties' interests, and ensuring compliance with local and EU marketing regulations.
Suggested Sections

1. Parties: Identification of the marketing agency and the client, including full legal names, registration numbers, and registered addresses

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Definitions of key terms used throughout the agreement

4. Scope of Services: Detailed description of marketing services to be provided

5. Term and Termination: Duration of the agreement and conditions for termination

6. Fees and Payment Terms: Pricing structure, payment schedule, and invoicing procedures

7. Intellectual Property Rights: Ownership and licensing of creative works, marketing materials, and existing IP

8. Confidentiality: Protection of confidential information and trade secrets

9. Data Protection and GDPR Compliance: Obligations regarding personal data processing and protection

10. Performance Metrics and Reporting: KPIs, reporting requirements, and performance evaluation criteria

11. Client Obligations: Client's responsibilities and commitments

12. Agency Obligations: Agency's responsibilities and service standards

13. Warranties and Representations: Guarantees provided by both parties

14. Limitation of Liability: Limits on liability and indemnification provisions

15. General Provisions: Standard legal clauses including governing law, jurisdiction, and entire agreement

Optional Sections

1. Social Media Management: Specific provisions for social media services, including account ownership and content approval processes

2. Third-Party Contractors: Terms governing the use of subcontractors or freelancers

3. International Marketing: Additional provisions for cross-border marketing activities

4. Crisis Management: Procedures for handling PR crises or reputation management issues

5. Competition Restrictions: Non-compete and exclusivity provisions

6. Content Creation and Approval: Detailed process for content creation, review, and approval

7. Performance Incentives: Bonus structures or performance-based compensation

8. Traditional Media Services: Specific provisions for traditional media advertising services

9. Event Marketing: Terms specific to event organization and management

Suggested Schedules

1. Schedule 1: Service Level Agreement: Detailed specifications of service levels, response times, and quality standards

2. Schedule 2: Fee Schedule: Detailed breakdown of fees, rates, and payment terms

3. Schedule 3: Campaign Specifications: Specific details of marketing campaigns, timelines, and deliverables

4. Schedule 4: Brand Guidelines: Client's branding requirements and usage guidelines

5. Schedule 5: Key Personnel: List of key team members and their roles

6. Schedule 6: Approved Subcontractors: List of pre-approved third-party contractors

7. Schedule 7: Data Processing Agreement: Detailed GDPR-compliant data processing terms

8. Schedule 8: Marketing Calendar: Annual or quarterly marketing activity calendar

9. Appendix A: Reporting Templates: Standard templates for performance and campaign reporting

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok成人版 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions







































Clauses








































Relevant Industries

Retail

E-commerce

Technology

Financial Services

Healthcare

Consumer Goods

Professional Services

Entertainment

Hospitality

Manufacturing

Education

Non-profit

Real Estate

Telecommunications

Automotive

Relevant Teams

Legal

Marketing

Procurement

Finance

Compliance

Business Development

Creative

Digital

Brand Management

Communications

Operations

Relevant Roles

Marketing Director

Chief Marketing Officer

Legal Counsel

Procurement Manager

Brand Manager

Marketing Manager

Commercial Director

Business Development Manager

Account Director

Creative Director

Digital Marketing Manager

Compliance Officer

Contract Manager

Agency Director

Chief Executive Officer

Finance Director

Industries










Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks, 聽Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination, 聽Severance Pay, Governing Law, Entire Agreemen

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